Our everyday lives often teach us important lessons for business. One of these lessons struck me recently as I was lost in a series of wondering thoughts that included the approaching holidays. As I have grown older, the excitement of giving and receiving gifts has become steadily less important to me as a part of the Christmas holiday. This change in attitude has taken place over a number of years for a variety of reasons that aren’t important to this topic, but one thing jumped out at me: receiving gifts (or anything for that matter) is not as meaningful when they are expected.